A Snapshot into the World of Digital Marketing, Right Now.
June 8th, 2015
We compiled three of this week’s biggest highlights from the Digital Marketing World. Prepping you to impress and swoon the most well read Digital Marketing experts.
Here’s What You Need to Know
1. Google is Adding a “Buy Now” Button to Search Results
This button will allow users to purchase products directly from search results without having to leave their query.
- The “Buy Now” button will be specifically for mobile devices
- Google has reached out to large retailers to gauge interest in testing the “Buy Now” button
- The functionality will initially only be available to Android devices
- The button will encourage users to spend longer on Google’s own pages
2. Facebook is Testing a New Feature Called “Saved Replies”
The “Saved Replies” tool will allow brands to create, personalize, and re-use responses to communicate with customers on their Facebook page.
- The tool will allow the Page Admin to create custom replies, save them, reuse them, and even search through an archive of previous replies
- Replies can be auto-populated with personalized placeholders, such as inserting someone’s name, or a website URL
- The “Saved Replies” tool is currently available to a limited number of Admins
3. Buyable Pins on Pinterest are rolling out THIS month
Pinterest announced the creation of “Buyable Pins” at Tech Crunch on June 2nd, with a release date to come at the end of June.
- Users will be seeing a blue “Buy It” button next to the “Pin It” button on their favorite brands
- They can make purchases without having to leave the social network
- The button will have the functionality to browse through colors and sizes right on the site
- The shopping cart platform will be managed by Apple Pay
- Buyable pins will only be available on mobile