In the last several years, blogging has expanded from something that was the primary domain of moody teenagers to part of the backbone of internet culture and business. If you’re reading this, you are probably considering adding a blog to your ecommerce store or you might already have one. While many people understand that blogging is an important business tool, most don’t know why.
For starters, a company weblog gives you a convenient soapbox to share news about your company or make announcements about products or special events. You can also offer coupons, discounts, or other special offers to your most loyal customers. It’s like having your own newspaper all about you. But, why does it really matter? The news-giving function of a blog is obvious, but there are a few reasons to add a blog to your website that aren’t as apparent but still give your website the edge it needs in an increasingly crowded internet marketplace.
The most effective blogs are ones that have an authentic voice to them and build the brand of the company they represent. They’re compelling and well-written, but most of all let your customers know exactly who you are. If you want your customers to open their wallets for you, they need to have some trust in you. When you speak directly to your customers, you become more than just some company on the internet, you give yourself a personality. Create posts that talk about who you are as a company, not just in the boilerplate way, but use the space to show people about your interests or highlight employees. Make your blog a window into your company culture and let your customers get to know you. Also, make sure you have an “about” page that not only identifies the business that owns the website, but also who’s doing the writing. Throw a picture of the author up there, too, and provide a face to go with the voice. Don’t forget to respond to comments, too. Conversation goes a long way to making your company a real persona in the minds of your customers.
An integrated blog is also one of the easiest tools for SEO. Google loves fresh content, and posting to your blog constantly adds more pages to your site which gives you a better chance of increasing your organic search ranking. Your posts need to be written coherently, and with your audience in mind. But don’t forget, a big chunk of content is an opportunity to capitalize on keyword optimization opportunities. Links to your products are also great for your site’s SEO so be sure to include them when you talk about or post pictures of the things you sell. Customers are also much more inclined to buy when you make it easy for them. A link to the product you’re talking about in your post is a must-have. Don’t forget to add sharing tools so that customers can increase your visibility on social media platforms, that way your customers can help evangelize your brand!
For a few ideas: share funny stories from the office or post a topical meme, discuss an industry-related headline in the news, make how-to articles and answer customer questions, or just give your customers new and different uses for your products! With a blog, brand-building and SEO gets easier, and it’s a great way to reach your customers without a middle-man, which is something they’re sure to appreciate.
In case you haven’t heard, having a responsive website is going to be a bigger part of web design moving forward. The common practice in the past was for mobile versions of sites to be given their own subdomain. Essentially, you had two websites with duplicate information and you had twice as much work when you needed to change something. This doubles your development and maintenance costs. It also caused problems when your site was listed in search engines. Now, you could prevent a mobile version of your site from being crawled and listed as a duplicate in search results, then just serve up the mobile version of the site when a mobile browser was detected. However, Google prefers to know exactly what they are serving and a redirect like that is considered bad practice.
Sites with a “mobile version” also had their limitations. They could only support two screen resolutions: desktop and mobile. Using a tablet, you usually ended up with an over sized smartphone version of the site, or you could end up with a desktop version that was still too small. And if you used the built-in browser on your gaming system, all bets were off. It can be tremendously frustrating not only from the side of usability, but also from a design perspective. Good responsive design practice fixes all of this.
Google is trying to unify search results and they have been striving for a consistent user experience across all platforms. For the last few months, websites have been eligible for the “mobile-friendly” label within Google Search results if they use a responsive design. The criteria it uses are things like avoidance of flash and other uncommon software on mobile devices, legible text without zooming, automatic horizontal sizing which is scalable to whatever size screen, and “finger friendly” spacing of links.
This is all great for the end-user, but in the future it could have a big impact on you. Google has been experimenting with the mobile-friendly label in their Search ranking. Sites without a responsive design could be penalized and dropped down the list. It could literally undo the years of hard work on SEO and marketing just by adding a criteria that your site isn’t prepared for.
Luckily, we at 216digital are experts in responsive design and can quickly and efficiently create a responsive version of your website. If you’d like to read more about the mobile-friendly label and responsive design, Google has provided a few resources to help educate you further and we’ve linked them below.
It may seem like selecting a company to design your website is the easy part of making your successful online business a reality. After all, there are tons of different firms out there; it’s just a matter of finding one that meshes well with your business and your personality. That’s important, but choosing a design team to take on your company’s projects is actually much more complicated than simply selecting the company that fits your fancy. You should look at more than just a Google search when making your decision in order to make your project as successful as possible.
Ask around. Chances are you have some connections who have worked with designers they prefer. You may have to do a little research, but inevitably someone you know has used a design firm that they would like to recommend at some point or another. There also are probably some firms they would advise you to avoid. These personal references should be taken into account during your search.
Once you have your list of potential design companies, you should make sure to take a look at each of their portfolios. There, you can begin to assess the quality of their work and prepare to ask pointed questions about why they made certain design choices. From these meetings and “interviews,” you’ll get a better sense for whether or not you’ll work well with a particular candidate. Building off that point, make sure that your designer isn’t a pushover. A designer who is confident in their work and wants the best for your company and the project won’t be afraid to question your direction or methods. In the end, even though you might feel that your ideas are being challenged, your project will probably be more successful if the designer weighs in on big decisions, and you’ll be thankful for their counsel.
Once you do find and begin working with a designer, make sure you allow them to do their job. This means relinquishing a little bit of control over your company’s project so that your web design experts can be most effective. With that said, your involvement remains critical, and getting the designer acquainted with the company and giving him or her clear expectations for your project will assist them in making the best possible choices.
Here at 216digital, we employ experience web, graphic, and print designers who are passionate about producing exceptional work. We’ve put together countless websites, attacking each online project with the intensity it deserves. We work with you to understand your company and seek to include you in each step of our pursuit of its goals. Local to Cleveland, hard work runs in our veins, and we know you won’t be disappointed if you choose to partner with us for your next project.
A great sign-up form makes it easy for your site visitors to offer their information to you. With a new avenue of communication between you and customers, it can be easier to keep their engagement and interest in your product. But a sign-up form is only as effective as its conversion rate. When you take steps to maximize the conversion rate, you increase the number of sign-ups and that means more customers and a bigger bottom-line. There are 5 main things to think about when you’re designing your contact forms to drive conversion:
Your Forms Should Pop
Before visitors to your site fill out your form they need to notice it. It’s very common in modern web design to have a site look smooth and homogeneous, but if your design is too uniform you run the risk of your visitor easily missing your sign-up form. What you need to do is catch their eye through visual cues. One easy way to do this is to add a border or encapsulate your form somehow with a contrasting color and make it visually separate from the rest of the page it’s on. You can also add a directional cue like an arrow that points to your form. Simply, making your form shout its presence can nearly double your conversion. If a dramatically contrasting color is a little too-much for your design, there are plenty of other ways to subtly set your form apart. Experiment with different ways of implementing your form. A/B test your designs to see what works best for you.
Focus Your Forms
When your sign-up forms let your visitors tell you exactly what they’re looking for, your conversion rate increases. It’s as simple as that. You can easily sour a relationship with a potential customer by providing them with newsletters and resources that have no importance to them. They might even start to view your marketing as spam, and at that point it can be very difficult to salvage the lead. Give them information that they’ll pay attention to and stay engaged with. For example: If you run a business that sells aftermarket car-parts for a few different makes and models, let your customer choose their specific car and then send them targeted newsletters with information about new items and articles for that specific model.
Make it Effortless
This is probably the most important item on this list. When is the last time you went to a website, clicked a link to a form and then saw a full page of empty fields? Did you have second thoughts? Or, have you ever finished one of those forms with 20 empty boxes, clicked Submit and then been taken back to the top because you did something wrong? Yeah, it’s happened to all of us, and I bet at least a few of you bailed on the form at that point. No matter the value of what you’re offering in exchange for their information, if it becomes too difficult, your visitor will look for any opportunity to leave the page.
First, reduce the quantity of form fields that you’re asking for. The magic number here is between 3 and 5 fields. Ask for the absolute basics like name, email, etc. Remember, as long as you have some contact info you can always ask for more info later. Don’t think that marking not required fields in a longer form is okay. A visitor still sees the large form and is immediately turned off. The one place where it does work is with an optional comment field in a shorter form. It gives the visitor the opportunity to improve the quality of the leads generated by the form while still keeping it easy to fill out.
The other way you make the sign-up process easier is by being less restrictive. When the format of a field becomes so specific that it isn’t that easy to get it right on the first try, the customer can become frustrated through repeated failed attempts. If you really need a specific format, consider using ghost text to suggest that. Otherwise, don’t make your customer’s work harder just to make your work easier on the backend. While we’re at it, don’t use Captcha’s for simple sign-up forms. They’re effective in stopping spam because only a human can figure out what they say, but making your customer work to answer a visual riddle is a big turn off.
Project Value and Trust
Tell people what they’re getting in return when they give you their information. Would you be willing to submit your email address if you didn’t know what was going to be showing up in your mailbox or how often it would be there? Add some quick facts about your newsletter in bullet points in the header of the form. Also, tell them how often you’ll be sending them out. Another aspect of this is social value: People like following the crowd, and if you can provide some social proof like the number of subscribers, you’ll see a higher conversion rate. People will have their fears about sharing personal information alleviated by knowing that other people trust you as well. Finally, have a link to your privacy policy at the bottom of the form; it’s just another demonstration of trust.
Make it Look Good
This one is a given. First, make sure that the fields and button align correctly. Nothing looks more amateur than misaligned fields. Place labels above the fields and display any errors inline and not at the top of the form. Also make sure your submit button fits the alignment of the form, too, and make sure that it stands out. If you’ve done everything you can to shrink your form but it still ends up too long, think about breaking it up into multiple steps and give the visitor a narrative they can follow. It’s an easy way to keep visitors engaged, just don’t overdo it or you run the risk of tiring them out.
In conclusion, these are the biggest ways to improve the conversion rates of your sign-up and contact forms. Not everything here will be perfect for every site. Experiment with different configurations of your form and A/B test the versions. That way, you can measure the difference and home in on the best possible combination that makes your business grow!
Magento is the most popular shopping cart platform, with around a 26% market share. It’s also used by some of the biggest brands worldwide. But, popularity aside, there are three very strong reasons why you should consider Magento for use on your own ecommerce website.
1. A Flexible and Open Platform. When a piece of software is open source, that means anyone has access to the inner workings of the system. In the case of Magento, this means that there is a huge development community working behind the scenes, and they create all sorts of plug-in modules for it. This also means that help is everywhere and there are plenty of specialists that can modify Magento in nearly any way you need. You can even integrate it with other platforms like payment gateways, inventory and fulfillment platforms, and accounting software. 2. Purpose built. You could use another content management system (CMS) like WordPress. WordPress, after all, underpins nearly one-fifth of all websites served to browsers. But in order to run a store with WordPress, you need to add features with third-party plug-ins. Magento on the other hand comes pre-loaded with the features you need in a webstore. It can also be scaled to suit your needs. You can run a single store with thousands of SKU’s or you can even run multiple storefronts all from a single admin interface. I know that earlier I told you to disregard the popularity of the platform, but it should say something that everyone from small local webstores all the way to multi-national brands like Nike, Samsung, Lenovo, and Nestle find Magento perfect for their online commerce. 3. Optimized for High Performance. Magento is the fastest shopping cart platform available today. Small delays of just a few hundred milliseconds for each customer may seem like nothing, but multiplied over and over with thousands of customers, it can add up and bring a website to its knees. It’s also extremely SEO friendly and supports sitemaps, short URL’s, meta tags, and easily indexable product descriptions. Magento is also optimized for mobile shopping which makes up almost half of all online commerce. HTML5 capabilities and support for responsive design ensure that your site will be future proofed when Google starts to factor in mobile-friendliness in its search engine rankings.
This is just the tip of the iceberg of what Magento can do for your ecommerce store, though. Give us a call or use the form on our contact page to get in touch. We’ll set-up a consultation and run through the all the capabilities and options built into the Magento shopping cart and see what would work best for you.
You can have the most interesting, ground-breaking product ever, but if your website lacks an effective design, your sales aren’t going to reach their full potential. Having an enticing e-Commerce storefront is more than simply having a product up for sale—customers believe their time is precious so merchants must quickly deliver a convincing sales pitch as well as provide customers an intuitive and effortless checkout process. But, how exactly do you do that? Here, we’ve listed the top 5 dos and don’ts for your e-Commerce web design.
DO have multiple views of your product: Your customers will want to know exactly what your product looks like from every angle. Choosing images of your product that offer something new and different from each viewpoint will give your buyer an idea of what they are purchasing, and they will feel more confident in their decision to complete their order. If you are selling clothes, show them being worn by a model in order to give customers an idea of what the product looks like on a “real person” versus a mannequin.
DON’T leave your customers with questions: Having quality product descriptions will help you sell your product tenfold. By providing overviews of your products that are honest without being negative, the option to see customer reviews, and the option of asking a staff member, you build trust in your site and the customer feels at ease.
DO have a bold call to action: Your call to action is perhaps the most important part of your e-Commerce design. If your site doesn’t give customers a way to buy your product that is visible and enticing, your e-Commerce design isn’t doing its job. By creating a bold “Add to cart” or “Buy now” button, you’ll make it easier for your customers to find their way into your site’s checkout process. Remember, your visitors will look for the first reason to click away from your website. Don’t give them a reason to do so simply because they grow frustrated trying to complete their purchase.
DON’T waste your customer’s time: Clicking in and out of pages can become tedious and cumbersome for consumers. If you want to retain more customers, implementing a “quick-view” feature that allows them to see a product’s complete details without having to navigate away from their current category or search results page is a great way to improve a customer’s experience. This will hold the customer’s attention longer and keep them from exiting your site.
DO talk to your customers: Having conversations with customers can yield feedback which proves more valuable than some of the most robust analytics tools available. Opening up direct dialogues with your customer base unearths difficulties or frustrations they encounter that they may otherwise not express as well as helps to build your rapport. Giving customers the option to subscribe to a newsletter, review a product, or contact you with questions will help strengthen relationships with them and promote repeat business.
DON’T create a complicated checkout process: The biggest eCommerce conversion killers are abandoned shopping carts, which happen for a number of reasons. If you want your customers to stay with you all the way through the checkout process, make it easy. Only include what you need in your shopping cart and make sure you are prepared for a streamlined multi-channel sales experience. Use a POS card reader that connects to your online store for offline sales for optimized transactions across all channels.
Here at 216digital, we build websites and help online businesses grow. These are just a few of the tricks we have up our sleeves, and we want nothing more than to see your online business reach its full
Implementing a responsive web design can have a tremendous impact on the overall custom experience your site offers. As consumers rely more and more on phones, tablets, and other mobile devices to stay informed, stay connected, and shop, it’s more critical than ever that your site utilizes a design that is easy to use on any device. Customers will look for every reason to exit out of your webpage, and if your website is difficult to navigate from a phone, they won’t stay long enough to buy anything and they won’t recommend it to their friends. That’s why making your website as user friendly as possible will work to your benefit, and 216digital is here to help you make it happen.
The mobile view a user experiences on 216digital’s site.
Here we’ve gathered together some reasons why you should seriously consider making your website responsive:
1. Make sure your customers don’t tap dance: One of the most frustrating parts of using a website that isn’t optimized for mobile devices is the tapping and zooming you have to do to get to the content you want. To make things as easy and enjoyable as possible for your customers, you’ll want to make sure that your website’s images and content are properly presented and don’t require the customer to manipulate their device in some awkward fashion in order to make use of it.
2. Make sure your website rankings don’t suffer: Google Webmasters recently released an article stating that “We see these [mobile friendly] labels as a first step in helping mobile users to have a better mobile web experience. We are also experimenting with using the mobile-friendly criteria as a ranking signal.” This means that your website could be hit hard in the coming years if it isn’t mobile friendly. Future-proof your website and don’t be left in the dust!
3. Always think of the customer: Responsive web design isn’t just for customers using smaller, handheld devices. It should also scale-up and conform to fit the screens of larger devices, like televisions, that customers might be using through their gaming systems or other peripherals. By keeping the quality of your customers’ experiences a priority, you’ll be sure to have a website that will respond to all of their needs, no matter the device they are using.
4. Leave the reading glasses at home: If your website isn’t optimized, many times the text is either much too large or way too small to be read easily. And, remember, your customers might be using a larger screen, like a TV, but sitting further away and still not able to read what’s on your site. The whole point of your website is to make it effortless for your customers to breeze through checkout when they decide to buy your product. So, if the site’s text is too small to read, that complication will not bode well for your bottom line. Making sure your text is readable is crucial to success.
The desktop view a user experiences on 216digital’s site.
216digital is here to simplify this whole process for you. Responsive web design is not only helpful, but in light of the ever-widening array of web-enabled devices available to consumers, it’s become absolutely essential. Nonetheless, it can also be time consuming and cumbersome to learn, which is difficult while trying to manage your online business. Let 216digital take responsive web design off your list of worries. Our team of expert designers knows exactly how to build your website to respond to whatever size screen your customers are using, so that you can entice them, no matter the device. Check out some of our work—we think you’ll like what you see.
There are so many different pieces that must all work together in order to launch a successful eCommerce website. Without careful planning, even an experienced developer can run into trouble. Here are 7 of the most common pitfalls and tips on how planning can help you avoid them:
1. Choose the right platform. It’s tempting to pick the platform that “everyone uses” but everyone isn’t you. Take the time to evaluate the different platforms on the market and find the one that best suits your actual needs. Some platforms have large third-party support that can add to any functionality you need. Use one of the many online comparison tools to determine which software is most powerful, customizable, or easiest for you to learn. Also, keep in mind that it all comes down to the customer experience. If your site doesn’t make their shopping effortless, they’ll probably be less inclined to spend their money with you. Don’t go overboard with shipping and checkout options, keep as few choices as possible within reason. Otherwise, you run the risk of overwhelming them and turning them off from doing business with your company.
2. Lock down your data.Even if you have the most robust and secure eCommerce platform, using it without a dedicated SSL or a digital certificate is like not locking the door to your house. Many smaller web stores don’t think to implement them or use a shared SSL certificate, usually because of cost concerns. Not having an authoritative declaration of security can impact the trust the customer is willing to place in your business. In today’s online economy, third-party digital certificates can be had quickly and well within budget and go a long way in assuring the customer that their data and money is safe.
3. Make it easy to find. Customers will look for the first opportunity to click off your site if they can’t figure out how to navigate it quickly. Make your menus intuitive and minimize the number of clicks your customers need to make to find what they are looking for. Make sure you also include search bar functionality in case your customer isn’t sure in which category the product they need is listed.
4. Make it look nice. Even the best eCommerce sites lack the ability for the customer to physically examine the product they are shopping for. To make up for this, you need excellent imagery that shows multiple angles and any different options that are available. Also make sure that any imagery looks good on a mobile browser or smartphone, which brings us to…
5. Optimize for the road. Every year, a larger and larger percentage of online shopping is being done from smartphones and tablets with mobile browsers. If a shopper has a bad experience using a poorly designed mobile site, they won’t recommend it to other potential customers and are also much more likely to immediately visit a competitor’s site. Keep in mind, though, that optimizing for mobile platforms doesn’t mean making your design look “just ok” on a phone, you need a plan and design that works perfectly within the mobile browser.
6. Content is king. Using stock descriptions from the manufacturer of the products you sell makes it difficult to differentiate yourself from other eCommerce sites that sell the same things. Unique content helps with your SEO ranking as well. Like the use of good imagery, a compelling and comprehensive product description gives your customer another layer of experience and allows them to easily become familiar with the product and much more likely to buy.
7. Tell them who you are. It may seem obvious, but make sure you include contact information so that your customers can reach you if they have any questions or problems with their shopping experience. It can be as simple as a phone number at the top of the site or a robust page with a contact form. If you use email or a voicemail service, make sure someone checks it regularly. It can help you salvage a sale and create a customer for life that you might otherwise lose if they feel like they were left high and dry. And keep your branding consistent. If you don’t have money to invest in a branding package yet, use Hatchful to create one for free, in a matter of minutes, from your phone.
At 216digital, we can help you completely avoid these problems or find a solution for you if you’ve already encountered bumps in the road. Our on-site developers and creative designers have over 15 years of experience in building eCommerce sites and creating custom integrations from the ground up. We use best practices gained from years of experience to craft industry-leading websites with unparalleled usability that convert browsers to buyers for our clients.
The design of your ecommerce website is a critical piece to your marketing strategy and it’s what drives your brand identity on the web. Think about it: you’d put a lot of work into making your brick-and-mortar storefront look and feel just right to represent what your business is about, so why wouldn’t you do the same for your online storefront? It’s just like another layer of packaging to your product; it should highlight and emphasize the items you’re selling and make them more appealing to your customers.
But there’s plenty of ways that design mistakes can be made, especially for new ecommerce sites and redesigns of older ones. I’ve compiled a list below that looks at some of the most common mistakes that I’ve come across in ecommerce design. They’re separated them into three categories: Usability, Layout, and Graphics.
Capo Auction provides excellent photography of all of the items they offer in their monthly auctions.
Graphics
1. Bad photography. This is incredibly important, so I’m leading off with it. It’s pretty simple: bad photography can sink your site. Your customer is giving up a lot when they shop online. In a physical store, they can handle and touch the product, look at it from every angle, and compare items side by side. If you’re selling items that rely on their look or design, you need to make sure that your customers can see exactly what the item is about. Take pictures from multiple angles, show the tag or label, highlight details, show items in context, and don’t leave any question about what the item looks like. But that doesn’t mean to make your pictures look boring or clinical like an eBay auction. Create some emotion surrounding your product and show how desirable the lifestyle is that goes along with your product.
2. Only one resolution for your images. This goes along with the tenants of responsive ecommerce design that I’ve gone into some depth on in another article. It’s a detail that often gets overlooked, though. In responsive ecommerce design, the site needs to scale to fit whatever size screen it’s being displayed on. Sometimes the images get overlooked and are not made adaptable. The larger an image is, the longer the load time (which is another item I’ll address below). There are plenty of plug-ins for your platform, along with CSS and new HTML5 tricks like the “picture” element that can serve the image up correctly no matter what device it’s on.
3. Unclear Call-To-Action buttons. This goes for any size screen but is especially important in responsive design. If your button doesn’t stand out or can’t be found because it blends in to the background or is tucked off to the side, it won’t be very effective in converting customers. If it’s hard to use because it’s too small on a mobile screen, then it’ll frustrate visitors and they’ll quickly leave and drive up your bounce rate. Also, keep in mind that many more laptops are coming equipped with touch screens now. Make your buttons finger friendly and easy to see.
Great example of a clean, concise layout, that displays the product well with a clear call to action on Wunderlich America’s website.
Layout
1. Cut the clutter. You see it all the time on ecommerce sites – too much junk that distracts from the important things. If the advertising banner is the first place your eye is drawn rather than the product or company logo, there is a problem. Create a visual hierarchy with the elements on your home page. The places you want your visitors to go first or the places that are the most important need to stand out the most. Carry that design all the way down through the least important aspects of your site.
2. Making your design too radical. You don’t need to reinvent the wheel, here. Being different in your ecommerce design just to be different is a recipe for disaster. There is a long (well, relatively long) history of web design convention that shouldn’t be ignored. Customers have expectations on how to add an item to their order, how to find your contact information, and how to sort categories. While you’re at it: practice consistency across your entire website. Keep colors the same across all your pages. It makes it difficult when you’re looking for a blue button on one page, and a pink one on the next, meanwhile the links have changed color. When you throw something brand new at your visitors, you give them a learning curve that makes them work harder just to spend their money with you.
3. Non-responsive email. Everybody always forgets about the newsletters! Most newsletters are written and displayed as webpages and with the proliferation of mobile messaging, having a responsive design is important. If you’re customer can’t read your email or needs to zoom all around just to see what’s there they probably won’t read it and will stop opening them all together. Then it’s like you never converted them in the first place. Also, keep them light on information. Nobody wants a digest in their email; they want a flyer that they can glance at and get the information they need.
Recollections does a great job making their website easy to navigate and to find their products.
Usability
1. Slow loading mobile sites. Here it is again: responsive design! It’s a given that mobile users want their information quickly. Even though it may seem unrealistic for a signal that bounces around the world, a delay of just a few seconds can cause the visitor to abort the page and leave for somewhere else. Keep the pages lightweight on content. If they absolutely need more, see if you can separate it into another tab. Keep your graphics lightweight, too (See item 2 in Graphics). A good responsive design will only use the necessary resources to display the site correctly and will load much quicker.
2. Products are hard to find. If a customer gets frustrated trying to find the specific item they want, they will leave and it may be very hard to recover that sale. Offering a quick and easy way to navigate through categories or direct to an item is a great way to make the customer experience effortless. There are plenty of other ways to do this too: have a (good) search bar, make sure your product SKUs are correctly categorized, and be sure that your products can be filtered at every step of the shopping process.
3. Account requirement. You don’t need to sign-up for the newsletter or give all sorts of information when you make a purchase in person, right? Don’t require customers to create an account when shopping with your company either. Plus, what if they’re just comparison shopping and don’t want another newsletter in their email just because they wanted to look around. Account fatigue is real!
Instead of requiring account creation, offer to save their shipping and billing information after the sale if they choose. Once the sale is complete, creating an account is no longer an impediment to the sale and the customer may be more likely to let you sign them up. There is now a perceived value because they get to keep in contact with a company that they have already invested with. Data collection is important in ecommerce, but making the sale is a far higher priority.
Search Engine Optimization (SEO) is hard to pin down because there are so many elements to it. Broadly, it is the ways in which you can change keywords and content on your website to gain more visibility on the internet. This can be one of the most difficult parts of redesigning your website, because determining what keywords to use, what content to change, what kinds of social media to work with, and everything in between. It can all seem incredibly daunting, and some may wonder if SEO is worth it in the end. We’re here to tell you that yes, it is. Here are 5 reasons why your ecommerce website can’t ignore SEO:
1. Get more qualified traffic: The more keywords you use, the more qualified traffic you’ll get. Your website’s bounce rates will decrease, and people who actually want your product will visit your website and you’ll have a higher chance to convert them. If you don’t include keywords on your website, Google and other search engines won’t know how to index your website, and you may get hits, but those hits won’t be by people who actually want to buy what you’re selling.
2. Be seen on more avenues: Every time an article or blog post is written by or about your
company, it’s like an arrow that’s pointing to your website. Some potential customers might not be using a search engine to find what they are looking for—they may be scrolling through Facebook or reading a blog. By introducing your website to these different social media outlets, you also introduce it to more potential buyers.
3. Be more user friendly: It may seem like your website is easy to navigate, but by improving and updating the content on your website, you will greatly improve the experience of your visitors. Simply making tabs more accessible, descriptions more detailed, and adding more information about you and your company will help your customer navigate your site with ease and will also increase the trust between you and your customers.
4. Increase your rankings: This is probably one of the main reasons why people use SEO tactics. By incorporating more keywords into your website’s content, your ranking on search engines will increase on its own. This is vital to your business’s visibility, because the higher up you are in the rankings, the more people will see you when searching for the products you sell.
5. Help the crawlers out: Google, Bing, and Yahoo are constantly trying to improve their websites to get the most qualified results for their search queries. They send out crawlers that navigate and categorize websites all over the internet. If your website contains the right keywords, search engines will know exactly how to categorize it, which will in turn increase your rankings. However, if you include the wrong keywords, it will hide your website in a back corner of the internet.
Here at 216digital, we understand how incredibly valuable SEO is to getting your website seen by the most people possible. Our content writers work hard to create blogs and articles that will attract qualified customers to your website. We are partnered with Google and accredited by Bing, so we can determine the best avenues to take to optimize your website. Our SEO technicians have been working to increase traffic to websites and grow businesses for years. Let us help your business grow. Together, we can create something amazing.
